Booze in a Bag™ Appoints Mr. Michael Johnson as
VP of Infused Beverages

BIAB – Appoints Mr. Michael Johnson

Niagara Falls, NY – August 26, 2019 – Booze in a Bag™ (BIAB the “Company”), BIAB is proud to to announce the appointment of Mr. Michael Johnson as VP Infused Beverages. Michael Johnson is a seasoned finance MBA, Consumer Goods Entrepreneur, and proven brand strategist that successfully launched the first Certified Minority-Owned Beverage Company in the U.S. and compiled an advisory board that included the former COO & CFO of Vitamin Water. Johnson has led cross-functional teams in collaborative efforts to drive channel sales revenue for Fortune 500 companies, including the Ford Motor Company, Colgate-Palmolive, Burger King, HSBC Bank, and AstraZeneca. Michael Johnson served as a Strategic Consultant to the Coca-Cola Company, developing many of their multicultural digital and social media activations. Mr. Johnson also managed the Midwest launch of Propel Fitness Water. Mr. Johnson joined the BIAB team in 2019 to oversee the day-to-day operations of the non-spirit industry. Mr. Johnson & his wife Carolina live in New Jersey with their 17-year-old daughter, Emily.

ABOUT BIAB: BIAB, based in both Western New York and Ontario, Canada was established in October 2017 as the world’s first company to bring a direct spirit in a 1.75-liter disposable, stand-up bag. We trademarked and patented certain aspects of this market disrupting opportunity. The long-term goal of BIAB is to provide a quality, budget friendly, Premium Spirit for our repeat customers that have active lifestyles. Our bulk style, simple packaging, and somewhat generic branding will allow our customers to immediately know exactly what they are purchasing without any explanations.

Canadian Office
515 North Service Road,
Unit 15,
Stoney Creek, Ontario
Canada L8E 5X6
Tel: (905) 930-9485

USA Office
256 3rd Street,
Unit 12,
Niagara Falls, NY
143003 USA